“Edward Sanderson speaks with Zhang Wei and Hu Fang about discovering ways of working within a private gallery that fosters an experience of art that is more than mere consumerism.”
An expanded appreciation of the gallery environment and its players, with a particular emphasis on the nature and expression of the physical and perceptual spaces that make up that environment, plays a significant role in the thinking and activities of Vitamin, a Guangzhou- and Beijing-based art organization. In its activities, Vitamin recognizes and utilizes these spaces through interaction with implied psychological and spiritual attributes that create an invisible energy, and that act as productive elements in the relationships among artist, artwork, and audience.
Zhang Wei and artistic director Hu Fang established Vitamin and opened Vitamin Creative Space, in 2002, in the southern Chinese city of Guangzhou. Over the ten years of its existence, Vitamin has become relatively well established in the Chinese art scene as well as internationally by its presence at art fairs and through its projects and publications carried out with practitioners from both inside and outside its home territory. Its broad range of activities, exhibitions, events, and publications, and the often idiosyncratic nature of many of them, allow Vitamin to retain a feeling of informality, experimentation, and playfulness within a formalized gallery system.
The Pavilion, Vitamin Creative Space, 2503-B-Building 2, Northern District, Pingod Community, No.32 Baiziwan Road, Chaoyang District, Beijing 100022, China
May, 2012 –
Reflecting Vitamin Creative Space’s approach to the artwork as a “daily activity,” the four pieces by Danish-Icelandic artist Olafur Eliasson currently installed in their Beijing space (The Pavilion) are not quite an exhibition – there was no formal opening and no general announcement made, and there is no official end date to the show. Such an arrangement is part of Vitamin’s way of leaving space for the public to discover the works in conditions that strengthen their place in the world rather than as idealised art objects removed from it, potentially leading to more meaningful experiences with them.
This rather quixotic mode of presentation is reflected in the location of The Pavilion itself, perched on the top, 25th floor of an “art district” on the southern periphery of Beijing’s CBD. The relative inaccessibility of The Pavilion—there are no signs indicating its presence, you need to phone up for entry to the building, and the room is un-signposted and unannounced behind a standard white door at the end of a nondescript corridor—serves to place it in strange relation to its aims at engaging with “daily life.” This daily life came up a lot in a conversation I had recently with Zhang Wei, the founder of the space and her staff. On the level of a business, Vitamin seem to place themselves in something of a mid-point between acknowledging their role as a commercial gallery and as something akin to a non-profit space which might allow them to work with the art free from market constraints – something their ethos of “daily life” seems to embody.
Breaking Away – an Abstract Art Exhibition: Chen Yufan, Ding Yi, Gong Jian, Guan Fengdong, Hou Yong, Huang Rui, Jiang Fang, Jiang Zhi, Liang Quan, Liu Wei, Xie Molin, Xu Hongmin, Yan Lei, Yang Liming, Zhang Enli, Zhan Rui, Zhang Wei, Zhong Shan, Zhao Gang
Boers-Li Gallery, I-706 Hou Jie, 798 Art District, No.2 Hou Yuan, Jiuxianqiao Lu, Beijing, China
9 April – 8 May, 2011
The politics of abstraction tread a very fine line. The style can be favored as a rejection of the illusions of representation in favor of a more direct engagement with perception, material and form; or, it can be perceived to be a rescinding of responsibility from making clearly defined statements. Breaking Away, Boers-Li Gallery’s second major group show since decamping to 798, presents approaches to abstraction by Chinese artists, suggesting its continued relevance for them. While presenting a fine selection of works picking up and over the traditions of abstraction, as an unintended consequence Breaking Away also makes problematic the relationship between historical and contemporary work within the gallery context in the current art environment in Beijing.
Vitamin Creative Space, 2503-B- Building 2, Northern District, Pingod Community, No.32 Baiziwan Road, Chaoyang District, Beijing 100022, China
November 20, 2010 — ongoing
The end of November marked the inception of Vitamin Creative Space’s “The Pavilion” – their third space in China, and second in Beijing – and allowed for a revisiting of their presentation methods in their various spaces. So, what is this “Pavilion” and what purpose does it serve? And how does it relate to their previous space, “the shop”? Coming to grips with Vitamin’s selection of spaces reveals a taste for poetic license in their consistently ambiguous commercial spaces.