Alessandro Rolandi’s Social Sensibility R&D Program at BERNARD CONTROLS S.A. in Beijing
When asked about her working environment, one worker said she would like to feel the sun on her skin for a while – a simple but poetic request, fulfilled by moving her workstation outside the factory for a short period. Another worker took the opportunity to make a fluid sculpture out of the big barrel of grease he was using, giving it the title: “A piece of shit.” These little gestures came about as part of Italian artist Alessandro Rolandi’s Social Sensibility R&D Program, instituted in the factory of Bernard Controls S.A. on the outskirts of Beijing.
Bernard Controls is a French family-owned company producing specialist servo engines for operating valves in water pipes found in nuclear power stations, but also used in places like the Beijing Opera House and the Olympic Swimming Pool (AKA the “Water Cube”) in Beijing.
For a factory to embrace such a distraction from the serious business of production is down to the initiative of the boss, Guillaume Bernard, an engineer with a particular interest in corporate social responsibility. But while Bernard Controls already had a steering committee working to improve management personnel relationships using activities such as exhibition visits and music concerts, M. Bernard was looking beyond this. “He’s one step ahead,” Rolandi says. “He’s an engineer, not a psychologist, sociologist, or a philosopher. We talked a lot about this, and he seems genuinely open to more socially aware activities, which I related to relational practice within the art world.”