GROW Food Justice Global Campaign China Launch Ceremony: Food Art Exhibition, curated by Xia Yanguo
PIFO New Art Gallery, B-11, 798 Art Area, No.2 Jiuxianqiao Rd, Chaoyang District, Beijing, China
11 – 20 August, 2012
[Author’s note: I acted as an unpaid consultant for the GROW Campaign at an early stage, however I have had no involvement with this show at PIFO Gallery]
Food Art Exhibition at PIFO New Art Gallery, organised by the international charity Oxfam as part of their global “GROW” campaign, aims to raise awareness of poverty in relation to production and access to food, but the art exhibition on show raises issues with the effectiveness of this form of presentation.
Although art shows to promote charitable issues have worthy intentions that should in most cases be supported, there is a troublesome tendency for the art to be the least considered part of the affair. In the face of the important or urgent issues to be supported, the artworks often appear irrelevant or ineffectual, and there is a tendency to favour unproblematic or vague artistic responses to avoid distracting from the issue. Given art’s potential as a creative medium one would hope that it could play an important part in productively contributing to the issues, rather than simply acting as a background or window-dressing.