ArtSlant: Branding a New Generation of International Artists

Hugo Boss Asia Art – Award for Emerging Artists exhibition

Rockbund Art Museum, Shanghai, China

13 September – 8 December, 2013

Art’s relationship with branding sees a new incarnation with the Hugo Boss Asia Art Award, produced in collaboration with the Rockbund Art Museum in Shanghai and in this first instance addressing itself to artists from what is termed the “Greater China” region.

The Hugo Boss Asia Art Award creates a new geographical focus for the fashion brand, running in parallel with the original “Hugo Boss Prize” which began in 1996. The seven short-listed artists for this award have already developed strong bodies of work, and one of the strengths of this show is that many of the artists’ presentations are retrospective in nature. Hsu Chia Wei from Taipei, Kwan Sheung Chi from Hong Kong, Li Liao from Shenzhen, and Hu Xiangqian and Li Wei from Beijing all present a selection of work from across their careers. On the other hand, rather than presenting older extant examples of their work in this context, Lee Kit from Hong Kong and BIRDHEAD from Shanghai, have created large-scale installations that build on previous works.

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