Marc Augé – Non-Places: Introduction to an Anthropology of Supermodernity
(Posted 2 years, 4 months ago). . . and the abundance of verbiage and documentation really does make it possible to identify Chateaubriand’s holy places as a non-place, very similar to the ones outlined in pictures and slogans by our guidebooks and brochures. . . .
The spelling out of a position, a ‘posture’, an attitude in the most physical and commonplace sense of the term, comes at the end of a movement that empties the landscape, and the gaze of which it is the object, of all content and meaning . . .
In my opinion these shifts of gaze and plays of imagery, this emptying of the consciousness, can be caused – this time in systematic, generalized and prosaic fashion – by the characteristic features of what I have proposed to call ’supermodernity’ . These subject the individual consciousness to entirely new experiences and ordeals of solitude, directly linked with the appearance and proliferation of non-places. . . .
Clearly the word ‘non-place’ designates two complementary but distinct realities: spaces formed in relation to certain ends (transport, transit, commerce, leisure), and the relations that individuals have with these spaces. . . .
The link between individuals and their surroundings in the space of non-place is established through the mediation of words, or even texts. . . .
Certain places exist only through the words that evoke them, and in this sense they are non-places: banal utopias, clichés. They are the opposite of Michel de Certeau’s non-place. Here the word does not create a gap between the everyday functionality and lost myth: it creates the image, produces the myth and at the same stroke makes it work . . .
‘Anthropological place’ is formed by individual identities, through complicities of language. local references, the unformulated rules of living know-how; non-place creates the shared identity of passengers, customers or Sunday drivers. . . .
Supermodernity (which stems simultaneously from the three figures of excess: overabundance of events, spatial overabundance and the individualization of references) naturally finds its full expression in non-places. . . .
The community of human destinies is experienced in the anonymity of non-place, and in solitude.
Marc Augé Non-Places: Introduction to an Anthropology of Supermodernity translated by John Howe (Verso, 1995)
